The history of print advertising
The history of print advertising, which has had a great impact even on local printers such as brochure printers in London, is quite storied, especially since it is the oldest form of advertising on the planet. Print advertising is defined as advertisement which is printed on any form of paper and then usually handled by its intended audience. Items like newspapers, magazines and even offers in the mail.
The first instance of print advertisement occurred in the year 1468 when William Caxton tried to sell a book that included the first, printed advertisement. Then, in 1704, Joseph Campbell put some print advertisements in the Boston Newsletter that he was involved in.
By this act of Campbell’s the concept of print advertising began to catch on because persons could see how effective such advertising was in both influencing as well as informing a certain, target audience. The culmination of using print to advertise occurred in 1833 when Benjamin Day established the New York Sun in order to distribute a vehicle that was specifically intended for both news as well as ads.
Since then, print advertising has been a ubiquitous presence in all kinds of medium from trade journals to national newspapers to magazines.
Today, even individuals can place their own print ads marketing a service or a product in the classifieds section of their local paper. So as you step inside the shops of brochure printers in London, know how far the medium of print advertising has come since the first time in 1468 when it was used as a promotion inside of a book.
The first instance of print advertisement occurred in the year 1468 when William Caxton tried to sell a book that included the first, printed advertisement. Then, in 1704, Joseph Campbell put some print advertisements in the Boston Newsletter that he was involved in.
By this act of Campbell’s the concept of print advertising began to catch on because persons could see how effective such advertising was in both influencing as well as informing a certain, target audience. The culmination of using print to advertise occurred in 1833 when Benjamin Day established the New York Sun in order to distribute a vehicle that was specifically intended for both news as well as ads.
Since then, print advertising has been a ubiquitous presence in all kinds of medium from trade journals to national newspapers to magazines.
Today, even individuals can place their own print ads marketing a service or a product in the classifieds section of their local paper. So as you step inside the shops of brochure printers in London, know how far the medium of print advertising has come since the first time in 1468 when it was used as a promotion inside of a book.