The festival will feature Greek and Mediterranean-style food, including local artisan cheeses, craft cocktails and curated drinks. It advertises a beachside atmosphere in the heart of London, inspired by the island of Santorini. The music lineup includes local DJs like Zaza, Apollo and DJ Double Down, with an emphasis on Afro House and other internationally inspired sounds. Promotional material emphasizes the atmosphere:
“Hosted by Bulles et Bières Entertainment and Craft Papi, HRZN Fest is all about sun, sound, and sensational flavors [...] This isn’t just an event—it’s a vibe.”
HRZN Fest is a new event, with the goal of becoming a summer fixture. Bulles et Bierres has built anticipation through a lead-up event which took place at Lost Love on June 27 and featured Djs and dancing. New events like this often use pop-up events as well as time-tested tools like brochure printing and local media advertising. The festival will also look to highlight local businesses and artistic talent to help fill a niche in the city’s culture.
The inaugural HRZN Fest will take place at the Guy Lombardo Pavillion in Springbank Gardens in London on August 8 and 9. Admission will be free, with VIP experiences available for purchase.