Festival decorations and music will reflect a blend of traditional holiday cheer with darker and more unique traditions such as the legend of Krampus, a character in Eastern European folklore who punishes naughty children. The festival will feature a marketplace full of vendors offering holiday goods and eccentric gift items from vendors throughout Southern Ontario. There will also be food available including hot dogs, hamburgers, and rolled ice cream.
Promotional materials highlight the variety of goods available:
“Discover handcrafted gifts, enjoy seasonal treats, and immerse yourself in a world where festive meets mystical. Our market features a wide array of vendors, offering everything from artisan crafts to magical curiosities.”
Announced vendors include Tanner Nutrition, with more independent artisans and craftspeople to be announced. Vendors are selected from an online application system, with an eye to highlighting unique and off-kilter gifts. Marketplaces like this provide an opportunity to directly interact with local craftspeople, with Business Cards and Promotional Products often changing hands as businesses look to win year-round customers.
The 2024 Jingles & Jinxes Holiday Festival will take place from December 13 to 15 at the Westmount Shopping Centre in London, near the former Sears location.
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