The festival aims to grow the province’s musical community and give artists new exposure, with over 60 artists performing across seven venues in just three nights. Confirmed artists include Andre & the Reflections, Bryce Clifford & Brother Superior, and The Sun Harmonic, featuring a diverse range of genres.
Artists are selected through an online application, with the goal of uncovering undiscovered talent with new styles, as stated on the festival’s website:
“We're seeking fresh voices, bold sounds, and unforgettable performances. Whether you're an emerging talent or a seasoned pro, VENUExVENUE is your stage to connect with a diverse, music-loving audience.”
The festival held its first edition last year, hosting over 40 artists across four venues: Fitzray’s Restaurant and Lounge, London Music Hall, The Richmond Tavern and Rum Runners. It is part of the London Music Week initiative, as well as the efforts to promote London as a UNESCO City of Music. Concerts and festivals like this often use methods such as banner printing and radio promotion to help attract attention from local music lovers.
The 2024 edition of VENUExVENUE will take place across London from November 14 to 16. More artists and venues will be announced in future “waves”, with early bird tickets also available.