What's Happening in La Palma, CA…

BP ampm, a convenience store with almost 1,000 locations throughout the western states of California, Arizona, Oregon, Nevada, and Washington, is rolling out a new concept: ‘Project Mojo’, according to an article in Convenience Store News.

The name comes from the company's desire to shake up the “mojo” at its current stores. The La Palma-based chain plans to enhance shoppers' experiences by bringing in fresh food, new coffee, and refreshing its in-store graphics.

Donna Sanker, the company's COO, says the company is following the trends it sees appealing to its customers. Carl Orsbourn, the company's director of marketing, seems particularly enthusiastic about the graphics, saying that if they are done correctly, graphics create a fun, attractive, warm atmosphere that invites customers to stay for a while, which often leads to them purchasing more items.

Most convenience stores change their beverage programs periodically, and ampm decided to do the same. Paying attention to what is happening in the market, the store is introducing frozen and cold-brewed coffee. Orsbourn explained that customers will see they can purchase good quality drinks at ampm, which also adds to the likelihood they will return.

The changes that excites Orsbourn the most are in fresh food, which he sees as a huge draw for consumers. If the stores can get their food right, customers will trust ampm even more, and change their perception of “gas station food,” he believes.

Graphic design plays an important part in concepts like this, and local Print shops can supply the talented designers to assist in the effort.

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