Yonkers animal rights group launches new awareness campaign

  • 2016-12-13
An animal rights organization in Yonkers, Building Hope for the New Yonkers Animal Shelter, is taking that concept and using it to encourage people to report suspected animal abuse and neglect.

The volunteer organization is launching an ad campaign, using poster printing to put up Posters at bus shelters. The Posters feature the phone numbers of the animal shelter and Yonkers police, and asks people to "help prevent animal abuse".

The first ads were unveiled at area bus shelters on December 6. The president of Building Hope for the New Yonkers Animal Shelter, Kathleen Pistone Carucci, told the Yonkers Daily Voice that the idea for the campaign came about after she realized that many cases of neglect are not reported. The organization intentionally based their campaign off of the well-known anti-terrorism ads.

One of the goals of the campaign is to help people understand that neglect is also a form of animal abuse, and that the right thing to do is to speak up so that it can be combated.

The plan is to have the campaign spread to other areas of Westchester county, but the organization does not yet have a concrete timeline for when that will take place. So far, the ads are up at Central Park Avenue, Nepperhan Avenue, and Riverdale Avenue below Main Street.

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