Variable Data Printing in Chandler
The story of Chandler, Arizona begins with agriculture and then proceeds to ostrich farming before taking a turn toward communication technology and computer chips. In each economic phase of life for Chandler, the businesses here have seized every promotional advantage to ensure their success. Each advance in advertising has been tried and if found useful used to its fullest extent. At Minuteman Press, we believe that the latest and most innovative advancements in marketing are needed here if the city is going to continue to thrive. Right now, that means using variable data printing in Chandler.
Mass distribution mailing makes sending promotional material to consumers cost efficient; however, it does not ensure that the consumer will open or read what they have been sent, let alone be moved by it. Mail merging eliminated the need to address every mailing to “occupant” which helped keep missives from being pitched without being opened. The next step was to increase the likelihood that the correspondence would be read and that is where variable data printing (VDP) comes into the picture.
Here at Minuteman Press we believe that variable data printing in Chandler provides a way for businesses to speak directly to a customer, addressing them personally and giving an individualized sales pitch. While VDP may not ensure a sale, it does increase the chances that the letter, postcard or other document will be read by the addressee. To learn more about this, give us a call.
Mass distribution mailing makes sending promotional material to consumers cost efficient; however, it does not ensure that the consumer will open or read what they have been sent, let alone be moved by it. Mail merging eliminated the need to address every mailing to “occupant” which helped keep missives from being pitched without being opened. The next step was to increase the likelihood that the correspondence would be read and that is where variable data printing (VDP) comes into the picture.
Here at Minuteman Press we believe that variable data printing in Chandler provides a way for businesses to speak directly to a customer, addressing them personally and giving an individualized sales pitch. While VDP may not ensure a sale, it does increase the chances that the letter, postcard or other document will be read by the addressee. To learn more about this, give us a call.