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What's Happening in Malden, MA…

Printing Company in Malden

Previously ranked as ‘Best Place to Raise Your Kids’ by Bloomberg Businessweek, Malden is a close-knit community in Middlesex County, located in Massachusetts. The city is actually large, but it has retained its community spirit within its various neighborhoods. There are approximately nine segmented neighborhoods within Malden, including Belmont Hill, Forestdale, Maplewood, West End, Edgeworth, Linden, Ferryway, Bellrock, and Faulkner. The restaurant industry is strong throughout, featuring a range of dining establishments offering ethnic and contemporary cuisine. With competition strong in this market, restaurant owners frequently work with a printing company in Malden for their marketing collateral.

Printers prepare many materials for restaurants, including menus, business forms, flyers, posters, and postcards. Many restaurants are now using postcards to advertise the business and upcoming specials.

Postcards are generally economical to produce, and less expensive in mailing costs. Using full color print on the front side is customary, as it garners attention quickly. The back should have space for a mailing label, with an area for return address. There is limited space available on the back of the postcard for a brief message or related graphics.

Many businesses include some sort of redemption offer on the postcard, which means the consumer must bring the card to the establishment to redeem. This results in potentially new traffic to the business, and a tracking method via the redeemed postcards. It is an inexpensive method of attracting new business.

A printing company in Malden will be able to assist in creating a postcard design, and can show the client some samples for ideas.