Variable Data Printing in Norwalk
Numerous large companies, some of them well known to the average person, make their home in Norwalk, Connecticut. It is a diverse group that includes Virgin Atlantic Airways, FactSet Research Systems, Kayak.com and Pepperidge Farm. Two attributes that these companies and the other corporations that make their home in Norwalk have in common are their dedication to using the latest marketing techniques and never taking their customer base for granted. At Minuteman Press, we urge all businesses in Norwalk to follow this philosophy, one part of which is using variable data printing in Norwalk.
Variable data printing (VDP) enables a company to treat customers and potential customers, with whom it correspond, as individuals. This engenders goodwill because people prefer to be dealt with as individuals as opposed to one of many interchangeable parts of a group. The inclusion of addressee-specific bits of data within a missive provides the personal, one-on-one experience that lowers sales resistance.
VDP permits numerous instances within an otherwise standardized document where recipient specific information can be inserted. This shows the customer that the company in question understands his or her needs and interest.
Here at Minuteman Press, we are proud to help our clients, regardless of size, find the best methods to market their goods and services. To learn more about how variable data printing in Norwalk can benefit your business, give us a call.
Variable data printing (VDP) enables a company to treat customers and potential customers, with whom it correspond, as individuals. This engenders goodwill because people prefer to be dealt with as individuals as opposed to one of many interchangeable parts of a group. The inclusion of addressee-specific bits of data within a missive provides the personal, one-on-one experience that lowers sales resistance.
VDP permits numerous instances within an otherwise standardized document where recipient specific information can be inserted. This shows the customer that the company in question understands his or her needs and interest.
Here at Minuteman Press, we are proud to help our clients, regardless of size, find the best methods to market their goods and services. To learn more about how variable data printing in Norwalk can benefit your business, give us a call.