According to Belforte, Rohnert Park would benefit from having a clear geographic and cultural center, which would provide desirable storefronts for local businesses and draw in tourists.
During her second term as mayor, Belforte, who has lived in Rohnert Park since 1987, is considering developing an area that runs along Rohnert Park Expressway and State Farm Drive. If the 53-year-old mother of two realizes her plan, she believes the 330-acre area will be "unique" and "vibrant", with independent restaurants, a fire pit, and a boutique hotel.
Belforte did not join the majority of council members who recently voiced approval for plans set forth by a Southern California developer to build high-density housing and retail village in the aforementioned 330-acre location. She noted that “there’s a heart that’s still missing".
The new Rohnert Park—which would more closely resemble other cities in Sonoma County—would require new branding. Belforte said she wants Rohnert Park to be perceived as a city with "heart" and character.
Implying that Rohnert Park could be the next Napa, the mayor said:
“People who attend concerts at the Green Music Center (on the campus of Sonoma State University) are staying in Napa."
Such an image overhaul would require not just construction, but a campaign involving Logo Design, Promotional Products, and other creative touches. The City Council will be meeting with a consultant in March to discuss possibilities for downtown.Get a Free Quote for Promotional Products Get a Free Quote for Logo Design