Waterfront Marathon goes virtual
Canada’s biggest marathon, the Toronto Waterfront Marathon, has announced that it will adopt a new virtual format this year, giving racers the flexibility to run the distance in their choice of time and space.
The Waterfront Marathon traditionally takes place along the shores of Lake Ontario and attracts approximately 25,000 people. Usually, participants are locals from Toronto and nearby cities like Vaughan and Hamilton running for charity and personal improvement, while others are elite racers who are attracted by the fast course.
This year’s event will not feature a set course but will invite people to run a set distance for charity. The 2019 edition raised over $3.5 million for a wide range of 190 community charities.
The virtual race will include new distance options including a 10 kilometre run and a four-person marathon relay, joining the traditional marathon, half-marathon and 5km. Registered participants will receive souvenir items like a shirt and unique medal, and can upload their results online.
The organization is also constructing an online group of runners so that participants can encourage each other and trade training tips. Many marathons have turned to virtual formats this year in an attempt to offer a safe and flexible version of the typical event. Athletics events like these often use poster printing and promotional products, both for advertising purposes and for providing memorabilia for participants.
The virtual edition of the Toronto Waterfront Marathon will take place throughout the month of October, with participants selecting their own time and place for their run.
The Waterfront Marathon traditionally takes place along the shores of Lake Ontario and attracts approximately 25,000 people. Usually, participants are locals from Toronto and nearby cities like Vaughan and Hamilton running for charity and personal improvement, while others are elite racers who are attracted by the fast course.
This year’s event will not feature a set course but will invite people to run a set distance for charity. The 2019 edition raised over $3.5 million for a wide range of 190 community charities.
The virtual race will include new distance options including a 10 kilometre run and a four-person marathon relay, joining the traditional marathon, half-marathon and 5km. Registered participants will receive souvenir items like a shirt and unique medal, and can upload their results online.
The organization is also constructing an online group of runners so that participants can encourage each other and trade training tips. Many marathons have turned to virtual formats this year in an attempt to offer a safe and flexible version of the typical event. Athletics events like these often use poster printing and promotional products, both for advertising purposes and for providing memorabilia for participants.
The virtual edition of the Toronto Waterfront Marathon will take place throughout the month of October, with participants selecting their own time and place for their run.