Running through June and July, 16 bars and restaurants will be in head-to-head competition in a sports-inspired tournament to claim the title of “Best Margarita”. Those wishing to take part can register at the event’s website and receive an electronic passport. From there, they can begin visiting participating businesses and vote for their preferences. The establishments will be going head-to-head in weekly matchups. Participation requirements are only being 21 years or older.
A news release from Jennifer Walker, Visit Dallas’ chief marketing officer, said:
“With the world’s eyes on Dallas in 2026, we want to give visitors an experience that’s interactive, undeniably Dallas, and one that they’ll remember long after they return home.”
Banner printing services make spotting specific locations much easier.
Dallas lays claim to be the frozen margarita machine’s birthplace. It was invented by restaurateur Mariano Martinez in 1971, who owned two Tex-Mex restaurants, La Hacienda Ranch and Mariano’s Hacienda. Martinez’s original machine is in Washington, D.C. at the Smithsonian National Museum of American History.
The Margareta Mile Cup is inspired by Visit Dallas’ Margarita Mile program of 2018 that spotlighted the historic connection the city has with the frozen margarita.