Austin will welcome the holidays next month with the city's 31st Tree Lighting, Sing-Along and Stroll.
Presented by the Downtown Austin Alliance, the family event has become a traditional start to the festive season.
The alliance’s primary focus is to have a diverse, inclusive downtown that is accepting of all who work, visit and live there. The organization works with community leaders and residents to develop priorities for the future of the downtown core.
Its strategic plan through 2028 includes encouraging the use and exploration of the area’s diverse public spaces, civic parklands and businesses. Much of the work is made possible because of the alliance's foundation, which solicits private donations for downtown projects and programs.
Signature events such as the holiday stroll are part of the creative activities that the alliance organizes to promote the downtown.
The free event will be held on Congress Avenue from 8th to 11th streets. A 45-foot tree will be lit and shoppers can enjoy festive lighted retail window displays. Other featured activities will include photos with Santa, local craft and artisan vendors as well as a selection of food trucks.
Businesses who choose to set up booths at community events such as this often use poster printing to promote their products.
The Downtown Holiday Stroll & Tree Lighting will be held on Saturday, December 5, 2026, in downtown Austin.
