On August 25, The Cheesecake Factory® announced that it would be opening a second location at Barton Creek Square mall here in Austin.
The new restaurant, located at 2901 South Capital of Texas Highway, may surprise first time patrons with its unusual décor, which consists of hand-painted murals, custom wood columns and limestone
Featuring an extensive menu of over 250 items, among which are 50 of what the company refers to as SkinnyLicious® (low calorie) items, The Cheesecake Factory prides itself on its selections being all homemade in-house. Patrons can top off their meal with one of the company’s 50 signature desserts, which naturally includes a large selection of its famous cheesecake.
New retail establishments, particularly restaurants, often offer special promotions immediately following their opening. With the assistance of a flyer printing service new businesses can target specific groups of potential customers in an inexpensive manner.
While many casual dining chains have either struggled to maintain the number of locations and others have been forced to reduce their numbers, due to a sluggish economy The Cheesecake Factory has grown. The company has plans this year to open 11 company-owned locations in the United States as well as two others in Mexico and the Middle East under licensing agreements.
The Cheesecake Factory opens at 11:00 am Monday – Saturday, and an hour earlier on Sunday.
