Variable Data Printing in Pittsburgh

Although generally associated with steel in the public consciousness, the city of Pittsburgh has so much more to offer residents and visitors alike. “Steel City” is home to internationally known museums, libraries and medical centers. The city has long since extended its expertise in steel making to include shipbuilding, aluminum production, petroleum and transportation, to name just a few industries. At Minuteman Press, we try to impress upon new companies here that Pittsburgh residents are too savvy to be influenced by generic mass mailings from companies trying to increase sales. Using Variable Data printing in Pittsburgh is their best option for a success promotional mail campaign.

Those who visit Pittsburgh enjoy a culturally diverse climate with several world class museums and art galleries. Drumming up support for the arts often involves mass distribution mailings but here again a generic form letter is less effective than a more personalized one. Variable Data printing (VDP) allows nonprofits to personalize their appeals for funds to maximize their effectiveness. Just as mail merging eliminated the need to address each piece of mail as “occupant” in a mass distribution Mailing, so Variable Data printing has eliminated the generic form letter.

Here at Minuteman Press, we suggest Variable Data printing to Pittsburgh businesses and nonprofits to give their mass mailings a personal touch. To learn more, give us a call.
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