A free August gym membership has been put forward by Town Sports International, of which NYSC Smithtown is a part, as a way of saying thank you to first responders and members of the military. Those who are eligible for the free month-long membership but are already members can use this as an opportunity to bring a guest to NYSC in Smithtown throughout the month.
The free membership offer extends to all Towns Sports International (TSI) locations all over the Northeast. In addition to NYSC, the company also owns Philadelphia, Boston, and Washington D.C. Sports Clubs.
In a press release, the CMO of TSI, Michelle Ryan, stated the company’s reasoning as:
"We are truly grateful to all the men and women who respond without hesitation to protect and serve our neighborhoods and appreciate their daily commitment to keeping us safe."
To maximize the promotional benefit of an offer such as this one, the company in question can utilize custom Pens and other promotional items to spread its name and serve as a reminder of what they have provided, in this case, to first responders.
The free membership offer for ‘First Responder Appreciation Month’ is in force from August 1 to 31.
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