What's Happening in Durham, NC…

Technology has invested those trying to lose weight or get into shape with numerous ways to keep a close on eye on their progress, but recent research from a Durham institute suggests we may be experiencing too much of a good thing.

Duke University’s Fuqua School of Business has discovered that closely monitoring daily physical activity can adversely affect hoped-for results. The influx of gadgets to count steps, measure calories burned, and perform other activities provides a temporary boost to incentive but when overindulged in can turn an enjoyable activity into work.

According to Professor Jordan Etkin, focusing on outcomes can take the fun out of an activity which reduces its occurrence. This may be something that weight loss organizations in Durham could contact their printing company about having included in their literature.

The Journal of Consumer Research has accepted Etkin’s research, titled ‘The Hidden Cost of Personal Quantification’. The professor conducted experiments with individuals coloring, walking, or reading. The results of the experiments revealed that in the short term, knowing one’s output increased productivity. Unfortunately, it also reduced enjoyment of the activity which, in the long run, increases the likelihood that the activity will be avoided.

Moreover, not only did the activity become less enjoyable, but the individual’s overall satisfaction with their life was reduced as well. For those trying to lose weigh,t that may even result in an increase in their food intake.