Pairing custom greeting cards to business cycles
Michigan’s business landscape has traditionally aligned with advanced manufacturing and automotive supply industries as part of a larger Motor City economic machine. Advanced manufacturing continues to be one of the strongest economic drivers of the Shelby Township economy. Shelby Township contains many factories and industrial facilities that make automotive parts, robotics components and engineered goods. The city also has a thriving service economy and a network of small-business diversity to meet the needs of local citizens.
Businesses that are built around advanced manufacturing and technical services have tended to use custom greeting cards as a strategic relationship-management gesture rather than a mass-marketing ploy. Instead of casting a wide net for a holiday Mailing, these businesses instead use smaller, more curated lists of select clients, vendors, and long-term business partners to make the card feel more intentional and personal. The same goes for service-based and smaller businesses, which may use cards after major purchases or completed renovations.
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