Variable Data Printing in Worcester
Due to its location in central Massachusetts, Worcester, has been given the nickname “Heart of the Commonwealth”. The city sits 40 miles west of Boston, and is the second largest city in the region. The well known yellow smiley face that has permeated American culture was the brainchild of Worcester native Harvey Ball who came up with the iconic symbol of joy in 1963. Other innovative ideas to come out of Worcester were the monkey wrench, Valentine’s Day cards and an envelope folding machine. At Minuteman Press we are proud to help local companies honor the city’s legacy of innovation by offering variable data printing in Worcester.
With the advent of variable data printing (VDP) it is hard to see why any company would hobble its chances of success by mailing generic promotional materials to past or prospective patrons. VDP enables a business to immediately put the recipient of the missives in a positive frame of mind with the inclusion of addressee-specific information. This shows the recipient that the company is familiar with their circumstances and is contacting them with a solution or product they have reasonable expectations that the consumer will want or need.
Here at Minuteman Press, we think that by using variable data printing in Worcester our clients are showing their customers they care about being of service to them and not just making a sale. To find out more, call on us anytime.
With the advent of variable data printing (VDP) it is hard to see why any company would hobble its chances of success by mailing generic promotional materials to past or prospective patrons. VDP enables a business to immediately put the recipient of the missives in a positive frame of mind with the inclusion of addressee-specific information. This shows the recipient that the company is familiar with their circumstances and is contacting them with a solution or product they have reasonable expectations that the consumer will want or need.
Here at Minuteman Press, we think that by using variable data printing in Worcester our clients are showing their customers they care about being of service to them and not just making a sale. To find out more, call on us anytime.