Palm Desert on cruise control

  • 2021-01-29
The ever-popular El Paseo Cruise Night series is coming back to Palm Desert very soon.

The event attracts car enthusiasts showing off their special rides, most of which are old and vintage. Everyone is invited to cruise along, with or without a vehicle.

Shiny, restored, and well-kept cars are the focus as participants drive down the streets in Palm Desert. The cars are expected to arrive and check-in at 2:00 pm, starting on Shadow Mountain Drive, by the curb behind The Garden. This presents a great chance to safely meet the owners and talk cars before the cruising takes place at 4:30 pm.

Sponsors help to support events of this type while branding their businesses. The official sponsor for the El Paseo Cruise Night series is La Quinta Brewing Company. Other sponsors include Rancho Super Car Wash, Towne Center Café, The Terrace at Desert Willow Golf Course, and GarageTown of Palm Desert.

Sponsoring entities often work with local Print shops to create signage needed for outdoor events. Banner printing is often ordered so that large, durable Signs can be mounted on buildings, vehicles and between posts. The Banners can be created with the brand theme, and may include text and graphics.

The next El Paseo Cruise Night will be next Friday, February 5. Attendance is free. More information is available via the event website. Car entries must be registered in advance online.

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