What's Happening in Lafayette, CA…

Northern California is well-known for its rolling hills, wineries, and beauty. Nestled in this area is Lafayette, a quiet area that is made of residential communities and small businesses. The businesses are competitive and must vie for the same customers, so it is essential that marketing efforts are top of the line. This can be achieved by working with printing companies in Lafayette. Here at Minuteman Press, we take great pride in our community and in helping the companies achieve their marketing goals through printed materials.

Postcards have been a tool for soliciting business for decades, and are still effective today. An economical method for mass mailings, postcards are less expensive to mail and they don’t need an envelope. The cards can be designed in any color scheme, or black and white depending on preferences and budgets.

Increasingly popular, quick response codes (QR) are being used frequently on the postcards, as well. A small box of coding, the QR code can be read by a scanning device and a smartphone. The merchants can make an offer such as a “two for one” or a discount – whatever they would like to promote.

Merchants use postcards because they are a great tracking tool, as customers can be encouraged to bring them into the store.

Printing companies in Lafayette, like our Minuteman Press, will be happy to provide recommendations, ideas, and samples. We would like to invite the business community in to discuss how we can help with all printing needs.Get a Free Quote for Postcards