After years of consternation concerning population and traffic density behind the Pink Wall at Preston Road and the Northwest Highway, zoning changes have finally resolved the issue.
The Dallas City Council recently approved the Planned Development District 15 dealing with high-rises, with a unanimous vote. Previously, high-rises were subject to the 1960s zoning plans that placed no limit on their height. However, compromises were made that limited the height restriction on Northwest Highway at 240 feet.
A large new park will be added to Preston Hollow, and approval to construct a 21-story apartment building has been given. As a bonus, the plan also enables City Council to fulfill its obligation to increase housing; said housing may be market-rate, affordable, or a combination of the two.
Commonly, apartments in newly constructed buildings are put on the market well ahead of being finished and color brochure printing is one of the most effective means of promoting them.
Negotiations have been taking place for 30 months prior to a compromise being reached. Dozens of public meetings have taken place and Councilwoman Jennifer Gates stepped into the role of referee for constituents divided on future development.
The neighborhood is one of the few in Dallas that can accommodate added population density without the need to displace current residents. The area is already home to a couple of residential high rises.
