Viva la Vida Festival and Parade will bring color and pageantry to Austin next month.
Presented by the Mexic-Arte Museum and the City of Austin, the annual event is the community’s longest running celebration of the tradition of Dia de los Muertos, or Day of the Dead. It is a well-known Latin American holiday with deep roots in Mexican culture with a history of as many as 3,000 years. Friends and family get together to honor the lives of loved ones who have passed by sharing stories, music, and enjoying food and festivities.
Viva la Vida (Live Life) is a free family-oriented street festival that includes the grand parade down Sixth Street and Congress Avenue. The parade audience will enjoy floats, dancers, colorful costumes, and a section featuring Quetzalcoatl - a feathered serpent god dating back to 1400 to 400 BC, which is thought to have been one of the creators of the world.
The festival has been held for 41 years in Austin and includes art activities and demos, traditional foods, live music, and a variety of retail vendors. Vendors who attend these special events often use printing services to create marketing materials for their businesses.
Viva La Vida will be held Saturday, October 26 in downtown Austin from 12:00 noon to 6:00 pm. The parade concludes at the Fourth Street and Congress Avenue fairgrounds.
