Bethesda hotel giant unveils new marketing effort
Marriott International, based in Bethesda, recently revealed a new marketing campaign, aimed at properties that offer longer-stay options.
The campaign is called ‘Room for Possibility’, and highlights those facilities under the Marriott umbrella that allow business travelers to enjoy their customary lifestyles, even while they are away from home. These include the TownePlace Suites by Marriott, Element Hotels, and Residence Inn by Marriott. The campaign to market all three simultaneously is the first time Marriott International has undertaken any marketing effort since it introduced Marriott Bonvoy, a loyalty program.
The campaign wants to appeal to business travelers who want a home-like experience even when they travel for business. Each of the three brands offers something different. Residence Inns have large suites with sleeping, working, and living areas clearly defined as separate spaces. They also have full kitchens, complimentary breakfast and grocery deliveries, and outdoor spaces that have fire pits.
Element Hotels appeal to more active guests who want to keep up their fitness routine, as well as those who are environmentally-conscious. These facilities have large fitness centers, swimming pools, a complimentary healthy breakfast, and an evening reception, both part of Rise and Relax program. The hotels are all LEED certified buildings.
TownePlace Suites have simple, cleanly-designed suites in a studio, one- or two-bedroom configuration. All have fully equipped kitchens and are designed for a long-term stay, perhaps running into months.
Companies developing campaigns like this can use brochure printing to describe the amenities of the brand.
The campaign is called ‘Room for Possibility’, and highlights those facilities under the Marriott umbrella that allow business travelers to enjoy their customary lifestyles, even while they are away from home. These include the TownePlace Suites by Marriott, Element Hotels, and Residence Inn by Marriott. The campaign to market all three simultaneously is the first time Marriott International has undertaken any marketing effort since it introduced Marriott Bonvoy, a loyalty program.
The campaign wants to appeal to business travelers who want a home-like experience even when they travel for business. Each of the three brands offers something different. Residence Inns have large suites with sleeping, working, and living areas clearly defined as separate spaces. They also have full kitchens, complimentary breakfast and grocery deliveries, and outdoor spaces that have fire pits.
Element Hotels appeal to more active guests who want to keep up their fitness routine, as well as those who are environmentally-conscious. These facilities have large fitness centers, swimming pools, a complimentary healthy breakfast, and an evening reception, both part of Rise and Relax program. The hotels are all LEED certified buildings.
TownePlace Suites have simple, cleanly-designed suites in a studio, one- or two-bedroom configuration. All have fully equipped kitchens and are designed for a long-term stay, perhaps running into months.
Companies developing campaigns like this can use brochure printing to describe the amenities of the brand.