New website unveiled by Florida resort

Sandestin Golf and Beach Resort, located in Miramar on Florida's Emerald Coast, announced that they have recently launched a new website that is more responsive to mobile devices, and isdesigned to increase bookings made online by 10% within the first year.

According to director of marketing and public relations for the Resort, Phil Werz, this new website came about from feedback from its guests and uses less copy, an increased number of and bolder images, and improved navigation. The goal was to have visitors to the site imagine that they were at the resort and able to enjoy everything it has to offer.

Chris Smith, CEO of Phix Solutions Group, the company that designed the new website, said the goal was to show that Sandestin is more than a hotel and is a full-service resort, and to provide the resort with a better return on is marketing investment.

Access to the new Sandestin Real Estate website, a new portal for Rental Owner Relations, and the ability to learn more about resort club memberships will also be made available on the new website. Sandestin had previously introduced a new online retail shopping website with the latest clothing styles from its retail shops.

The introduction of this new website may also lead the Resort to create digital Business Cards for its employees so as to go along with increasing its online presence.
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