Local businesses to get digital marketing training

Printing services owners and Stationery printers that want to get into marketing online may wish to take part in an upcoming course.

The Four Weekends Digital Marketing Training Course here in Danbury will take place starting in early August. Attendees must have basic knowledge of internet browsing and computers.

The course will cover basic digital marketing knowledge, managing social media (such as Linkedin, Twitter, and Facebook), digital marketing tools, metrics tracking and reporting, sales and branding, digital technologies, and marketing tools. It will also cover customers’ online experience.

This training will take place over four weekends, running for two hours on both Saturdays and Sundays. This will amount to eight sessions with a total of 16 hours of training. The instructor will distribute training materials including handouts, and provide information about cloud resources. The course will include interactive labs and actual scenarios.

Some topics that will be discussed will be an overview of digital marketing, understanding the website, website creations, social media, keyword selection and search engine optimization. Social media optimization will include specifically Facebook, Twitter, LinkedIn, YouTube, and Instagram. It will also cover affiliate marketing, email, mobile apps, certifications, reporting, and tools.

The 4 Weekend Digital Marketing Training Course will begin Saturday, August 1 from 11:30 am until 1:30 pm at TruVs, Danbury. General admission tickets are $500.

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