Maven, a car-sharing program developed by General Motors, has moved into the San Francisco market, according to an article on Reuters. This is the giant automaker’s ninth launch of its program since January.
By moving into San Francisco, Maven will compete with programs like Getaround and Zipcar that are already up and running, and have proven to be popular with residents of the city. Maven is now available in Washington, D.C., New York, Los Angeles, and Chicago, among other major metropolitan areas. The rapid expansion of the service indicates that General Motors is aggressively targeting millennials and professionals in urban areas who do not want to bother with the problems that can come with owning a car.
Maven's chief operating officer, Dan Grossman, said that General Motors had a choice: it could either spend a great deal of money trying to get someone who does not want a car to buy one, or it could get into another related business. Maven purchases General Motors cars and pays for gas, repairs, and maintenance. Rentals start at about $8 an hour.
GM says its car-sharing is superior to others because it is more technologically sophisticated. Customers reserve cars using an app and unlock and start their vehicles with their smartphones. To date, customers have made more than 12,000 reservations.
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