What's Happening in Lafayette, CA…

Contra Costa County is home to a small, affluent community known as Lafayette. Lafayette is located in the rolling hills of Northern California, and is a close-knit community. The residents participate in many annual events such as fundraisers, festivals, parades, and sporting events. The organizers have found postcard printing in Lafayette to be a professional and efficient manner in which to promote the events.

Used for a variety of purposes for decades, companies are now using Postcards as an economical way to promote sales, special events, and other merchandising efforts. Usually printed in full color with a glossy or matte finish, postcards are highly visible. As part of the overall presentation, images, graphics, and text are important to include when designing the card. Space is very limited, so efficient use of it is critical to the success of the postcard. The front of the card should contain the company name and any logos or taglines associated with the business. It should also have the purpose of the card, such as a sale or grand opening, readily noticeable by the viewer. High quality images and logos should be used. Content should be minimal, very direct, and all-encompassing in as few words as possible.

Postcards meeting the set standards of the postal service receive a reduced Mailing fee, so they are very economical to use in Direct Mail campaigns. They do not need to be put in Envelopes. They just need the mailing label or written address on the back side of the postcard. Postcard printing in Lafayette is easily handled by our team at Minuteman Press, which is ready to assist.

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