Variable Data Printing in Scottsdale
One of the first cities in the country to issue signage restrictions covering the height and overall size of signs and billboards, Scottsdale, Arizona has a reputation for innovative thought. The city pioneered the use of a robotic arm for its garbage trucks, reducing the number of garbage workers on a crew to one per truck. It also attempted to outsource its city services; however, the plan never went any further than its fire department, which became known for the chartreuse fire engines the contracting company used. At Minuteman Press, we point out to local companies that when it comes to a mass mail distribution, not using variable data printing in Scottsdale will make them appear out of touch.
Variable data printing (VDP) is the next step up from mail merging. It enables mass distributed promotional form letters to be personalized with recipient-specific information. This personal touch makes the individual consumer more receptive to whatever message a company is sending. It lowers sales resistance and shows the company in a favorable light.
Here at Minuteman Press, we work alongside our clients as they strive to maximize their sales with the help of variable data printing in Scottsdale. Each company must consider for itself whether VDP can be beneficial to them and the only way that decision can be made is by becoming thoroughly informed. To learn more about VDP, call on us any time.
Variable data printing (VDP) is the next step up from mail merging. It enables mass distributed promotional form letters to be personalized with recipient-specific information. This personal touch makes the individual consumer more receptive to whatever message a company is sending. It lowers sales resistance and shows the company in a favorable light.
Here at Minuteman Press, we work alongside our clients as they strive to maximize their sales with the help of variable data printing in Scottsdale. Each company must consider for itself whether VDP can be beneficial to them and the only way that decision can be made is by becoming thoroughly informed. To learn more about VDP, call on us any time.