The management of Bieber picked out the dancers from MAD Studios after receiving video footage confirming the abilities of the young performers. MAD Studios might achieve additional publicity if it uses printing services in Coatbridge. The business is located within the town centre. The proprietor at MAD Studios, Michelle Allan, explained what had happened to the Airdrie & Coatbridge Advertiser:
“I edited and uploaded the video clips of Katie, Lynette, Regan and Ross’ performances and was absolutely delighted to get the news they had been chosen to perform alongside Justin. The kids and their parents were ecstatic too and this is a very big deal for them.”
According to Allan, three of the young dancers had been members of the dance studio for some time. All four of the performers have been classified by age and are currently in the category of 8-12.
Allan has praised Lynette Brown, Katie McKenzie, Ross Wilkins and Regan Reston. Of the four dancers, only one of them comes from Coatbridge. Allan has indicated that the youngsters should never forget their experience of being at the gig in question. She has the hope that the dancers will keep improving in the future.