Taking place at the LCB Depot, a large workspace facility in the city centre, this event will welcome Ed Preston from Fresh 13 Media.
Preston will impart his experiences of campaign activation for massive brands including Renault and social media giant Meta. The talk will focus on a part of the creative process that can often present a stumbling block - bringing ideas to life. Organisers say areas covered by the presentation will include:
“Remembering the basics, keeping things simple and the power of changing the angle of an approach.”
Preston’s broad skillset comes from his work in both business-to-business (B2B) and communication departments, and he has specialised in the automotive sector. Now, at the helm of Fresh 13 Media, Preston works across the creative process, from idea generation and messaging, to the activation of first-party data.
Attendees should be sure to remember their business card printing ahead of the event, as following introductions, the talk itself and a Q&A session, there will be a chance to network with fellow creatives at the venue.
The next Create Leicester event with Ed Preston will be held on Thursday, 8 February, from 6.30pm to 8pm, and is free to attend. LCB Depot will open its doors at 6pm.