The non-profit organization that has been known as the Arts of Clark County for the last ten years recently changed its name. It's now called Artstra, a palindrome that suggests “arts strategies,” and it intends to broaden its work to include more than just Clark County.
One of the reasons for the name change, according to Karen Madsen, its chairwoman, and Cameron Suttles, its marketing chief, is to differentiate it from the Clark County Arts Commission. The Arts of Clark County organization raises funds and distributes them to arts projects, while the Clark County Arts Commission advises on policy, but doesn't have a budget.
The Commission was created late in the 2000s at the urging of arts enthusiasts, who were dealing with the closing of Vancouver’s Columbia Arts Center, as well as the Vancouver Central Commission's disbanding. This left artistic supporters frustrated, as they felt the city would be seen as someplace to get through on the way to artistic events in either Portland or Seattle. Artstra wants to change that.
It appears to be on its way, as Artstra was able to convince Vancouver to approve a Culture, Arts, and Heritage Plan - the first in 20 years. The first priority is to hire two people full time to champion heritage, culture, and arts programs in the city. It's expected they will be hired in 2019. Developments like this give an organization the chance to create a new logo using Logo Design.
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