The competition will feature multiple rounds of riders attempting to hold on to a bucking bull for eight seconds. The top bulls and riders will be ranked and paired against each other, with a champion crowned at the end of the weekend. The event will also feature food, music, and behind-the-scenes access for premium ticketholders.
Everett has been an established stop on the PBR Velocity Tour featuring up-and-coming riders. The winner will receive a seed at a Premier Series events and can earn points towards a full-time spot in the top competition. Last year’s Everett event saw Aaron Williams, Shane Scott, and Guthrie Long finish atop the standings, with the toughest bulls named Train Station and Ain’t No Joke.
Rodeo and athletic events often use flyer printing and digital marketing to help attract a diverse audience. Promotional material for PBR emphasizes the event’s action:
“This is your chance to witness both rising bull riding talents and established superstars going head-to-head with powerful bucking bulls in this must-see competition! It's where dreams collide with grit, forging paths for the next generation of fearless riders!”
The PBR Velocity Tour will take place in Everett on February 14 and 15 at the Angel of the Winds Arena.