Encino Dallas, an Oak Cliff restaurant garnered third place for its famous Blue Corn Butterscotch flavored Pancake Mix, earning it $10,000 in prize money and the opportunity to place their product on H-E-B shelves. The only restaurant to make the list, Encina’s blue corn pancakes are among its weekend brunch’s most popular menu items.
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H-E-B has held the competition for 11 years, offering a total of $70,000 in prize money along with the opportunity for shelf space in its Texas stores. The 2024 competition netted H-E-B 470 videos from entrepreneurs. H-E-B diversity & inclusion and supplier diversity senior director James Harris stated:
“Small businesses drive innovation and keep our communities vibrant, which is why we are dedicated to finding and supporting the best small businesses in Texas.”
Birria Queen was awarded the grand prize, $25,000 for the company’s birria seasoning bombs. Hess Street Foods took first place, $20,000, for its chorizo flavored seasoning paste and the second-place prize of $15,000 was given to Certified Country Lemonade for its frozen lemonades and iced teas.
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