It was announced on October 12 that in Dallas, as well as Fort Worth and various North Texas suburbs, the online retailer AmazonFresh’s grocery delivery program is now available.
Delivering more than just groceries, included in the service are beauty products, prepared meals, and household goods. Additionally, AmazonFresh also offers items from such companies as Scardello Cheese and V+V Apothicaire.
In order to take advantage of AmazonFresh, an Amazon Prime membership is required. For existing Prime customers a 30-day free trial offer is available by visiting the site. After their trial period, those qualifying prime customers can continue the service for $14.99 a month.
Spreading the news about the expansion of AmazonFresh to Amazon customers and potential customers in the North Texas area will be a vital component in the success of the new service here. Marketing strategies, such as using Variable Data and Direct Mail printing might be particularly effective in a situation such as this.
Included in any promotional literature should be that customers may select from same-day and next-day delivery, and a variety of delivery windows. Being home at the time of delivery is also an option, with customers being able to select an attended or unattended drop off.
It has been reported in the Wall Street Journal that, although presently only a delivery service, plans are underway to expand the scope of AmazonFresh with curbside pickup at brick-and-mortar convenience stores.
Get a Free Quote for Direct Mail Get a Free Quote for Variable Data
