Variable Data Printing in Rochester
Rochester, New York, is the state’s third largest city after New York City and Buffalo, so it is ripe with consumers for companies to target their marketing programs, whether for retail establishments or various service industry providers. With such a captivating audience to reach, variable data printing in Rochester helps companies automate the production of their marketing communications tools. Professional printing companies like Minuteman Press can work with your team to develop and produce the right piece for your business.
Variable data printing is a modern printing process whereby a piece can be modified through text, graphic, or image to personlise it to the recipient, while keeping the rest of the piece the same. All this is achieved without stopping the printing process.
The personalisation of various elements makes the piece more relevant to its recipient, thereby increasing the likelihood that the recipient will respond to the communication. The result is a collection of different pieces, which are meant for different target markets.
The most common uses of variable data printing are direct marketing pieces. Often, companies will use the technique as part of a brochure or postcard printing campaign.
Contact Minuteman Press to learn more about how your company can benefit from variable data printing in Rochester, or dive into our website to learn about all of our services and request a free quote.
Variable data printing is a modern printing process whereby a piece can be modified through text, graphic, or image to personlise it to the recipient, while keeping the rest of the piece the same. All this is achieved without stopping the printing process.
The personalisation of various elements makes the piece more relevant to its recipient, thereby increasing the likelihood that the recipient will respond to the communication. The result is a collection of different pieces, which are meant for different target markets.
The most common uses of variable data printing are direct marketing pieces. Often, companies will use the technique as part of a brochure or postcard printing campaign.
Contact Minuteman Press to learn more about how your company can benefit from variable data printing in Rochester, or dive into our website to learn about all of our services and request a free quote.