While tools like digital Business Cards and blogs are undoubtedly helpful when networking online, this workshop is bringing the focus back to helping businesspeople get more out of their websites. As taken from the site:
“Websites are moving away from being on-line Brochures to becoming a critical part of generating leads and getting more customers. Learn how to make your website a dynamo for new business in this hands-on interactive workshop. You'll learn the best kept secrets of successful websites: how you can get found first by people searching on line for information, how to drive more traffic to your site, the secret for converting visitors to leads, what to measure to tell if your website works and build an action plan for more ROI.”
Although receiving Internet won’t be an issue at this event, organizers are urging attendees to come with their laptops ready. It should also be pointed out that Rochester Business Alliance members are receiving a discount at this event at $125 while non-members will be expected to pay roughly $165.
Scheduled to begin at 8:30 and close at 12:00 p.m., the presentation is long enough that those attending will be able to get a taste of what it means to market a company online. It may take a bit of getting used to for some, but it’s a skill that can serve businesses in all industries.
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