Lucid Group, based in California, has announced that it will be building a new studio location in Boston and another in Manhasset, bringing the total of its studio and service center locations in North America to 26.
Lucid produces long-range and fast-charging luxury electric vehicles such as the Lucid Air, which was named the MotorTrend Car of the Year for 2022.
Vice President of Sales and Service for Lucid, Zak Edson, said that these new studios will increase the span of the company in a market where the demand for electric vehicles is growing. He added that these new locations will highlight the company among other luxury brands and help boost potential customers’ awareness of the brand. Brochure printing and other printing services can also be beneficial in such efforts.
These new studios offer a customized digital orientation experience. Customers will be able to learn more about the brand and its unique design. The studios augment the physical experience of touching and handling their vehicles with a virtual realty encounter. This combines virtual and the physical worlds to highlight how each vehicle is customized to the specific preferences of its customers.
The Manhasset location is expected to open later this spring. Lucid is planning to expand with additional locations in North America and around the world.
