A long-term agreement between Danny Wimmer Presents (DWP) and Kentucky Venues was recently announced that would keep Louder than Life and Bourbon & Beyond in Louisville through 2035. Danny Wimmer explained Louisville’s appeal saying:
“Why Louisville? Because it’s more than a backdrop. It’s a heartbeat, it’s the energy, it’s the people, it’s the music, it’s the bourbon. There’s just something about this place you can’t replicate. I’m in 15 other cities – you can’t replicate it.”
Craig Greenberg, the mayor of Louisville, described the two music festivals as being among the city’s most cherished annual events. Per Louisville Tourism, the event attracts nearly 400,000 people, of which 70 percent traveled here from outside of Louisville, and generating an economic impact of over $33 million.
Poster, banner printing services all have a part to play in promoting special events.
A bill passed by Kentucky lawmakers helped to sweeten the 10-year agreement deal and bring it to fruition. The bill provides Louisville and Lexington music festivals with a tax rebate if they meet the following criteria: run a minimum of two straight days and attract 60,000 attendees. Music festivals meeting these requirements will receive an even split of the Kentucky sales taxes generated by concessions and festival tickets.
DWP hopes to be expanding its operations in Louisville, including the addition of another festival.