Round-the-clock breakfast helps boost McDonalds sales

  • 2016-02-02
McDonald’s, headquartered in Oakbrook, just a short distance from Oakbrook Terrace, recently announced that its sales for the final three months of 2015 rose 5.7% in the United States.

Around the world, sales rose by 5%, with sales increasing by 4.2% in the United Kingdom and Canada, and by 3% in China and Russia.

The biggest hamburger chain in the world has attributed this growth to the launch of an all-day breakfast menu in October and unseasonably warm weather. The all-day breakfast has been among the company’s efforts that has drawn the most attention from the media.

CEO Steve Easterbrook was the one to initiate the campaign to have items like the Egg McMuffin available around the clock. Many Print companies have most likely been involved in this effort, as billboards with this announcement are prevalent along highways, and Flyers are likely to have been created to be distributed within the restaurants announcing this new offering.

Easterbrook is now hoping to keep the momentum growing by focusing on areas like improving order accuracy and a recently launched mobile app. The company also recently introduce a menu of ‘McPick 2 for $2’ for those looking for bargains in the eatery.

In addition, many under-performing stores were closed by the end of last year, meaning McDonald’s finished 2015 with 91 fewer stores than 2014.
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