Infutor, headquartered in Oakbrook Terrace, recently introduced Auto In-Market, a new predictive consumer intelligence marketplace solution.
Using historical ownership data and purchase behavior of automobile shoppers, it can identify those shoppers who are actively looking for automobiles and help those in marketing to effectively tailor and personalize their campaigns and offers. The solution looks at five segments of the market—new vehicles, used vehicles, auto parts and services, automobile insurance, and automobile finance.
President and CEO of Infutor, Gary Walter, said that consumers today do much more research online before they even some into a dealership. Consequently, the goal is to help those in marketing automobiles to identify and immediately target those shoppers, so they can be more successful in their efforts.
Auto In-Market makes it possible, he added, for marketers to identify prospects who have the highest likelihood of purchasing a vehicle and other related services and targeting their campaigns towards this market.
Infutor has a database of 182 million automobiles, with their make, model, year, and VIN combined with artificial intelligence to improve conversions, increase return on investment, and reduce costs for marketers. The company plans to roll out additional solutions in the marketplace within the coming months.
Companies such as Infutor could use marketing services to help promote the various products and services offered.
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17W733 Butterfield Road
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Oakbrook Terrace, IL 60181
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Tue: 8:30 - 4:30
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