McHenry diner changes name and business model
John Macrito, the owner of Corkscrew Pointe, is changing his business model in order to attract clientele to his diner.
The diner is located at McHenry’s N. Riverside Drive and will now be known as Grinders Ale House. Print shops could be visited to help with creating new branding material.
Many of the meals on offer are Italian themed. Diners can ask for spiced ham that comes with Vermont cheddar cheese, prosciutto, or mortadella, among other choices. Each meal is served with a stellar view and a choice of one of 16 craft brews.
The new name and the selection of 6-inch or 12-inch sandwiches are not the only changes. Macrito will also be renovating the space that was used for games into a large dining area that gives patrons a wide view of the Fox River.
Macrito’s changes were designed to help his business thrive in the conditions forced by the pandemic. Quoted by DailyHerald.com, he explained that a more family-friendly focus is necessary, so his bar business is effectively ceasing in favour of an outdoor, family atmosphere.
Macrito installed a riverfront deck on the building’s east side a couple of years ago. His plan is to see it packed with sandwich lovers and he has already hired the kitchen staff, with more servers likely to be hired soon.
The diner is located at McHenry’s N. Riverside Drive and will now be known as Grinders Ale House. Print shops could be visited to help with creating new branding material.
Many of the meals on offer are Italian themed. Diners can ask for spiced ham that comes with Vermont cheddar cheese, prosciutto, or mortadella, among other choices. Each meal is served with a stellar view and a choice of one of 16 craft brews.
The new name and the selection of 6-inch or 12-inch sandwiches are not the only changes. Macrito will also be renovating the space that was used for games into a large dining area that gives patrons a wide view of the Fox River.
Macrito’s changes were designed to help his business thrive in the conditions forced by the pandemic. Quoted by DailyHerald.com, he explained that a more family-friendly focus is necessary, so his bar business is effectively ceasing in favour of an outdoor, family atmosphere.
Macrito installed a riverfront deck on the building’s east side a couple of years ago. His plan is to see it packed with sandwich lovers and he has already hired the kitchen staff, with more servers likely to be hired soon.