Variable Data Printing in Edwardsville
Variable data printing in Edwardsville, Illinois, is a way to personalize communications to any degree desired. Edwardsville, though it is located in Illinois, is listed as part of the St. Louis, Missouri, metro area. The community is home to the Edwardsville campus of Southern Illinois University, and features a number of parks and trails for outdoor enjoyment. The city, the third oldest in the state, was incorporated in 1818, and named for Ninian Edwards, who was governor of what was then the Illinois Territory. At Minuteman Press, we're glad to be of service to the companies, students, and residents who make Edwardsville their home.
Variable data printing (VDP) is the logical progression from digital printing. Digital printing allows printers to keep data files on computers, which allows them to easily manipulate data and make changes, even during print runs. VDP takes this further by allowing customers to choose three different options for their projects.
The simplest is changing the name and salutation so that each piece of correspondence is individually addresses. This is reminiscent of the computer's “mail merge” function. A more advanced choice is “versioning,” in which a different “version” of each piece of mail is created by slanting the text and illustrations to the target group. Finally, the full variable option means that everything is changed to suit the addressee, rendering each piece unique.
Variable data printing in Edwardsville is a powerful tool for marketing. Please call or visit Minuteman Press today for your free quote.
Variable data printing (VDP) is the logical progression from digital printing. Digital printing allows printers to keep data files on computers, which allows them to easily manipulate data and make changes, even during print runs. VDP takes this further by allowing customers to choose three different options for their projects.
The simplest is changing the name and salutation so that each piece of correspondence is individually addresses. This is reminiscent of the computer's “mail merge” function. A more advanced choice is “versioning,” in which a different “version” of each piece of mail is created by slanting the text and illustrations to the target group. Finally, the full variable option means that everything is changed to suit the addressee, rendering each piece unique.
Variable data printing in Edwardsville is a powerful tool for marketing. Please call or visit Minuteman Press today for your free quote.