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My Preferred Location → 835 Virginia Road, Suite G, Crystal Lake, IL 60014 815-477-2700

What's Happening in Crystal Lake, IL…

Variable Data Printing in Crystal Lake

As a recreation destination for the “Windy City”, Crystal Lake, Illinois attracts a significant number of visitors. In addition to the lake that shares its name, the city has other attractions, such as the Raue Center for the Arts that for several years has been the home of the National Piano Conference. There are also tours of the beautiful and impressive three-story Dole Mansion, built in the 1860s. At Minuteman Press we remind our clients here that one of the most popular aspects of Crystal Lake is its hometown atmosphere. The individual attention and personal touch received her can carry over into correspondence with the use of variable data printing in Crystal Lake.

Variable data printing (VDP) permits a business that uses mass distribution printing to personalize documents they send with elements that pertain specifically to the person or household to which they are addressed. By telling the consumer exactly how they can positively influence his or her life instead of using a 'one size fits all' language, their potential customer is more inclined to react favorably. Mass distribution mailing is cost-efficient per unit but of little use if not read.

Here at Minuteman Press, we think variable data printing in Crystal Lake is a way to increase the chances that a mailed promotion will successfully achieve its goal. To learn more about using VDP, give us a call or stop in for a chat.