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Variable Data Printing in Sandy Springs

Protected from annexation by a much larger neighboring city, Sandy Springs, Georgia has maintained its own identity and culture. With the construction of Interstate 285 and Georgia 400, travel to nearby Atlanta became more convenient from Sandy Springs and prompted a housing boom. Atlanta residents moved here in droves, hoping to enjoy the way of life that Sandy Spring residents have cherished and nurtured. In addition to fighting annexation, the city has also had to struggle for the right to incorporate. At Minuteman Press we urge local companies to keep the independent nature of the local residents in mind and use variable data printing in Sandy Springs.

Variable data printing (VDP) upgrades a standardized document to include addressee-specific data. By using VDP, companies can demonstrate to Sandy Spring households that they are aware of certain aspects of the addressee’s situation. This extra effort impresses a potential customer significantly more than a generic form letter would. It grabs the consumer’s attention and holds it at least long enough for the company’s sales pitch to be read. Perhaps best of all is that the originating company can still reap the cost cutting rewards mass printing provides.

Here at Minuteman Press, we are always available for clients wishing to begin or improve upon their use of variable data printing in Sandy Springs. To learn more stop by for a chat.