Variable Data printing in Fort Lauderdale, Florida, affords companies here an opportunity to truly customize communications. Fort Lauderdale is a beautiful city famous for the 165 miles of canals that are within the city limits. The good weather and access to the sea and the Intracoastal Waterway have made the city a yachting center, as well as a port of call for many cruise ships. At Minuteman Press, we enjoy working with the residents and businesses of this sunny seaport.
Variable Data printing, as the name implies, allows printers to vary the data they put on a letter, booklet, or other printed material. At its most basic, Variable Data printing resembles the “mail merge” function that is part of a computer's programming. At this level, VDP changes the recipient's salutation and name, but leaves the rest of the material unaltered.
“Versioning,” which is more complex, changes entire sections of the material to meet the perceived interests of the target group. In Fort Lauderdale, a cruise line might want to send letters to previous customers to invite them to cruise again, but distinguish between those who want to sail to the Bahamas from those who want a trip to Europe. “Full variability” changes everything on each piece, no matter how many are in the Print job.
Variable Data printing in Fort Lauderdale brings a powerful tool to companies in this sun-drenched city. Please visit us or call Minuteman Press today for your free quote.Get a Free Quote for Variable Data Get a Free Quote for Print
