Top fashion chain to come to Basingstoke

Basingstoke is set to welcome a top fashion retail chain after it has been absent from the town for several years.

Joules was a highly popular store among local fashion mavens until it closed its doors over four years ago. Now, it is all set to make a return, and it will be located in the same place as before.

The outlet previously occupied Unit 32 in Festival Place. This shopping centre will be its home once more, but in a different part of the building.

The new store will be bigger than ever. It is set to feature 2,000 sq ft of floor space, so there will be room for all manner of stylish brand names. Details about exactly what customers can expect from the revived store have not yet been revealed.

When new shops first open in the town, it is vital they are advertised. One way of doing this is through themed Promotional Products that can be given away. Basingstoke has Print shops that can produce them.

Having been in administration, Joules is now once again a retail name on the up. It is launching four new outlets throughout the country, with Harrogate, Northallerton and Gretna being the other three locations. Its previous store in Basingstoke was open between 2019 and 2022.

The new branch of Joules is due to open next spring.
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