Referral Institute teaches the importance of networking

The Referral Institute was started by Dr. Ivan Misner in 2005. It is now a franchise operation that has spread to 50 regions worldwide; the training centre is based in Oakville. Print companies can supply you with the most important tool for networking, Business Cards.

The Referral Institute uses what they call the “3 Core Competencies of Referral Marketing”. These include giving people the correct marketing knowledge, teaching them how to implement their referral plan and making sure that they are trained correctly. Among the training offered by the Institute is Referral Success 101, a two hour class on how to develop a referral network. They also offer the Certified Networker program which consists of 12 modules with such subjects as Activating your Referral Network and Working with Contact Spheres.

Another event held by the Institute is the annual Referrals for Life Day. This one-day conference features several speakers and Referral Institute instructors, vendors and a chance to network with your peers. The most recent one, the 3rd annual was held at Credit Valley Golf club in May and cost $200 per person.

Networking is becoming one of the most important parts of marketing your product or your business. Word of mouth can bring you as much or more business that all the marketing materials you might send out to potential customers. Knowing how to network properly is as important as having a quality product to sell. The Referral Institute and other similar organizations are dedicated to helping business owners succeed.
Get a Free Quote for Business Cards Get a Free Quote for Print