Despite a terrible Friday and Saturday of weather, Sunday day and night were a much needed boost in order to keep the TD Festival of Friends music festival alive and free for another year. The non-profit festival, which took place over the weekend of August 10-12, is supported partially by grants from the city of Hamilton and Tourism Ontario and includes more than 25 sponsors, including its largest, TD Bank.
General manager Loren Lieberman estimates about 50,000 attended the festival on the Sunday, which was one of the festival’s top days in its 37 years of running, after a very poor turnout on Friday and Saturday. Lieberman blames poor weather for complications on Friday and Saturday, although Sunday did estimate a high number of spectators. The estimation comes after an analysis of ATM Activity beer sales and electricity used.
The biggest expenses that need covering at the Festival include performer fees, which amount to an estimated $250,000. Marketing fees, such as poster printing promoting the actual event, and supplies are all paid in full before the festival.
With the turnout for the weekend-long event being put down to the weather, the Hamilton and Toronto joint music festival will definitely return the following year, since Sunday’s turnout made up for the two lackluster days.
Print companies have become heavily involved in promoting the summer fun and free Festival of Friends, with a large number of examples of poster printing and banner printing in the local neighborhood promoting all headliners. This year’s performances included the B-52s and electro-pop singer Lights, who both performed on Sunday night.Get a Free Quote for Print
Location
40 Wellington Street North
Suite 200
Hamilton, ON L8R 1M8
Get Directions →
Phone
Hours
Mon: 9:00 - 4:00
Tue: 9:00 - 4:00
Wed: 9:00 - 4:00
Thu: 9:00 - 4:00
Fri: 9:00 - 4:00
Sat: Closed
Sun: Closed