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Famous fonts in famous brand names

Some kinds of fonts, such as those that you may see used in any print company in Hamilton, have become synonymous with certain brand names and other famous products throughout the years. This is because of the sheer popularity of said brand or product: The more people see it used in media together with the product or brand it is advertising, the more it is associated with that brand or product.

Take the famous sports apparel maker, Adidas. Adidas’ logo famously uses white letters over a sparse, black background; the font Adidas uses is ITC Avant Garde Gothic Medium. These days, you cannot help associating that font with the Adidas company because Adidas has used it for the longest time. Similarly, other famous brands have always used the same kind of font to the point where they are almost one and the same with the brand.

Take the long-running, liberal-leaning magazine Time. Every time you see its four characters splashed across its magazine, you associated it with the Times New Roman font. That’s because Time magazine has been around for decades, and it has used that font as its own from the beginning, thereby creating a subconscious melding with that font as a part of its brand identity.

When you buy the services of a print company in Hamilton, check to see what kind of fonts they have available. You should expect to see many of the famous fonts used by brand name companies also appearing as a choice among the featured fonts at any old print company.